LIZPR BLOG

Prevailing Files: Laura Adlers, Culture Manager & Producer

June 11, 2020 | by Liz Parker
 · 1 Comment

Photo: Peter Skoggard

While my expertise is in classical music and styling the performers, I’ve always been a huge fan of the “Lifestyle” section of any newspaper. What’s trending in food, fashion, and any aspect of relating to others?

Well, right now, COVID19 is trending, and will continue to do so, for a while yet. In this series, I’m speaking to people who are figuring out ways to prevail during the pandemic. Today I’m chatting with Laura Adlers, Culture Manager and Producer, specializing in choirs.

Ontario officially shut down on March 17, 2020. How was your business or career going before then? I was pretty busy with government contracts in Ottawa, while also working as Artistic Administrator for The Elora Singers and the Elora Festival. Artistic Director Mark Vuorinen and I put together a fabulous festival line-up for three weeks this July and I had booked a five-concert tour and workshops for the choir to Ottawa and Montreal. We were on such a high, so excited about our summer plans. I dodged a bad snowstorm on February 28 to move from Gatineau to Guelph to start my new job as Interim Executive Director of these organizations. By March 6, the only thing on our minds was COVID-19, social distancing and the possibility of shutting down for an indefinite period of time. It all seemed to happen overnight. It’s been an emotional rollercoaster, no doubt about it.

The Elora Singers at the Elora Festival, July 2019

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How has your business or career changed since March 17, 2020? The cultural sector has, of course, been devastated by this pandemic. I could never have imagined our industry could fall so silent, that so many artists and arts organizations could suddenly be so vulnerable. My heart goes out to the members of The Elora Singers. They are always top of mind and I would love nothing more then to hear them sing live again!  The last three months have been spent primarily doing three things: contingency planning, lots of Zoom calls for any number of reasons, and learning a lot about digital platforms! We have postponed the Elora Festival, but are working on revised programs and creative projects to stay engaged with our donors and audience members. We just launched The Elora Singers’ new CD “This Love Between Us” online last week. That was a first! (on sale now through our website!)

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Let’s talk about how you’re doing. We’re all looking for coping mechanisms – what are yours? I feel very fortunate to have landed in this beautiful part of the country in springtime. My rare trips out for supplies turn into driving adventures in the countryside, and everything is transforming into bursts of colour right now. I am a Baltic country girl at heart, so spending time in nature is very important! I also check in with my family regularly and can’t wait for the day we can all gather for a lovely meal and great conversation.

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Have you found a way to “help with the cause”, no matter how insignificant it may seem to you? I make a point of supporting the many local businesses in the village of Elora, most of whom have found ingenious ways of staying open during the shutdown with curbside pick-up and delivery service. I am also buying directly from local farmers. Local produce is the best! And of course, I make sure to thank everyone I meet who is working to ensure we can access the help and supplies we need. No one asked for this. I really feel for all of them and am so grateful they are there for all of us.

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What advice to give others going through a hard time right now? Many people are working from home now, others have lost their jobs, social distancing is a challenge. Many people I talk to tell me how draining it is to adjust to this “new normal”, both at work and at home. The news of the past couple of weeks has been especially difficult.  It’s really important to check in with others, for your own mental health and to support your neighbours, family and friends. Don’t be afraid to ask for help. And get outside! Nature and sunlight are great healers. It’s the little things that are going to help us get through this. And, of course, we all need the arts. Listen to some great music and support the artists who are performing online. They miss their audiences as much as we miss them.

Follow Laura on Facebook @ Laura Adlers and Twitter and Instagram @AdlersLaura .

Downtown Elora. Photo: Laura Adlers

Categories : Music, Pandemic

Cheer up the littles ones – or your own inner child – with mezzo soprano Beste Kalender

June 2, 2020 | by Liz Parker
 · No Comments

While my expertise is in classical music and styling the performers, I’ve always been a huge fan of the “Lifestyle” section of any newspaper. What’s trending in food, fashion, and any aspect of relating to others? COVID19 continues to trend, despite the many distressing headlines happening in North America, and COVID19 will, for some time yet. In this series, I’m speaking to people who are figuring out ways to prevail during the pandemic.

Beste Kalender is an opera singer who – in a previous life – was a researcher in developmental and music psychology. She is also a music development teacher for little kids, and currently running a bi-lingual (Turkish and English) video project of tunes and tales with puppets, an endeavour she started during the lockdown to entertain and educate little children stuck at home. Whenever I scroll through Instagram, I always stop and check out what she’s doing – her online presence is extremely engaging, and I was so taken in by her visuals, warm and engaging presence, and puppets, I didn’t even realize at first it wasn’t in English. She posts in both English and Turkish.

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Ontario officially shut down on March 17, 2020. How was your business or career going before then? Before the shutdown, I had a pretty busy performance schedule for the rest of the season. On March 12, I was in Alberta, getting ready to perform in Edmonton Opera’s  Candide.  We performed our dress rehearsal and were having a celebratory meal when the news hit us that all events and public gatherings of more than 250 are being cancelled across Alberta. This meant that our Candide had to be cancelled as well. It was surreal. That same night, team #eocandide decided to have a proper “wake”… we sang and hugged each other, before I took the next flight to Toronto the very next morning. On my trip back, I had a feeling that this was just the beginning … Soon afterwards, Ontario decided to shut down as well and the rest of my season started slowly but surely slipping away… (I know…DRAMA!)

Edmonton Opera dress rehearsal for Candide , March 12, 2020

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What changes have your made to adapt to the “current normal”? It was hard to grasp this new reality at first. No one could predict what would happen next. With the rest of the season getting cancelled and everyone being stuck at home, I decided to sit back and wait it out. Since then, I have binged a number of opera and theatre performances online, took a couple of online university courses, and read some more about positive psychology in order to have a better understanding of that magical thing we all try to have in our lives: “Happiness”. Then I opened up all the scores I need to study for the next season and started working on some beautiful music. Those engagements might also get cancelled or postponed but that is no excuse to avoid learning some delicious new repertoire when you have all the time in the world.

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Let’s talk about how you’re doing. We’re all looking for coping mechanisms – what are yours? I cope through creating, meditating, and connecting. In early April, I have started a “tunes and tales with puppets” video project for children who have been stuck at home. I also started cooking new recipes I never had the courage to try before – I guess the quarantine made me a little more adventurous. Apart from that, I am trying to meditate regularly before I start my day.  I became a huge fan of the Calm App. Now that we have limited “in person” access to others, I also try to connect with more people online, including friends and family in Canada, Turkey, and across the globe. I think I appreciate life, art, and my loved ones even more now.

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It’s hard to watch the news. Let’s focus on the positive … what positive thing(s) are you discovering about yourself during this time? I am a very positive person in general. But having most of my family back in Turkey and not being able to visit them as originally planned this summer has been really difficult. Thank goodness for Zoom and WhatsApp. As to things I have rediscovered about myself, I am more resilient and resourceful than I thought and I am really thankful for everything in life: my family, friends, my artistry, beautiful music, my native culture and my adopted home, beloved Canada! Regardless of the uncertainties in our future at this moment, I know that I will find my way to happiness, and a way to spread some cheer to others.

Beste’s favourite spot in Antalya

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Have you found a way to “help with the cause”, no matter how insignificant it may seem to you? I don’t know how significant it is but my bi-lingual project “tunes and tales with Beste The Mezzo” seems to spread some cheer in Turkey and Canada. The project started because I felt terrible about little children being stuck at home. Also April 23 was the 100th anniversary of International Children’s Day in Turkey and I knew I had to do something to cheer up the little ones. I already had a puppet for Little Red Riding Hood, so that was the very first tale I told to test the waters. I am leveraging my experience as a music development teacher for toddlers and my research degree in developmental and music psychology. I create most of the puppets myself and combine the stories/tales with pieces/tunes from operas or children’s songs with relevant themes. I also add some parent education moments to the episodes, in order to provide the parents with some tips on how to best support their little one’s music and language development. The episodes in Turkish are now being livestreamed by Turkish Ministry of Culture and Tourism’s online Library Project. The English ones are slowly gaining a wider online audience as well.

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Supposing we get the news it’s all over, and the whole world has been vaccinated. Do you predict your life will return to the way it was, or different somehow? No way …  life will never return to the way it was. I have much more appreciation for everything in life than I had before. I will sing louder, create more works of art, and do my very best to help people in their pursuit of happiness. Life is too short to be unhappy or stressed over society’s understanding of success and happiness.

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What advice to give others going through a hard time right now? Hang in there and be safe, friends. We will find our “new normal” with a little more appreciation for each other and for mother nature. As for classical musicians, music is not just a job for us. It is part of our identity, it is our passion! We will be back with our art ever stronger … and more inspired than before! We should all try to focus on our wellbeing and keep actively pursuing our right to make a decent living as professional artists. Covid will pass but the world will continue evolving, hence our business model in the arts will have to evolve too. Best(e) Wishes to everyone!

Facebook:@bestekalendermezzosoprano/@sopranodanmasallar Instagram: @bestemezzo @sopranodanmasallar

Tunes and Tales: The Pied Piper of Hamelin

~~~

Categories : Life, Managing your headspace, Music, Pandemic

Prevailing Files – Pocket Concerts

May 29, 2020 | by Liz Parker
 · No Comments

While my expertise is in classical music and styling the performers, I’ve always been a huge fan of the “Lifestyle” section of any newspaper. What’s trending in food, fashion, and any aspect of relating to others?

Well, right now, COVID19 is trending, and will continue to do so, for a while yet. In this series, I’m speaking to people who are figuring out ways to prevail during the pandemic. If you follow the classical music scene on social, you’ll have seen cool stuff happening from Pocket Concerts , founded by Co-Directors Emily Rho, pianist, and Rory McLeod, violist. Their entertaining and interesting programming cuts through a lot of the “online noise” I wade through, and I wanted to know how Emily and Rory were doing during these times.  

Tell us in three sentences or less what you do. We are both freelance performers who make a living from a combination of performing, teaching, and running Pocket Concerts. Pocket Concerts is a series of intimate chamber music concerts that takes place in alternative venues all over the GTA. Emily is also the General and Artistic Director of Caledon Music Festival, a summer chamber music festival in Caledon.

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What predictions are you making about your line of work for the next few months? Emily: I think whether we like it or not, technology will become a huge part of being a performing musician. Even having a good tech set-up still won’t produce the same effect as a live concert, but without one it would be difficult to engage with our audiences. I think a lot of us musicians are learning (and will learn) to use technology as part of the process of performing, and I’ve definitely come to terms with the fact that the more I inform myself about various different equipment and platforms early on, the better it’ll serve me and the music I want to share with the world for the foreseeable future. With the cancellation of all live concerts, there has been a flood of online musical content since the first day of lockdown, and we may be reaching a saturation point where both sides of the equation, the artists and the viewers, will inevitably feel fatigued by the volume of content. But I remain optimistic that this will encourage artists to continuously adapt and create meaningful content that is valuable whether it is online or off-line.

Rory: I agree with Emily that we’re being forced to find new ways to deliver meaningful experiences to listeners. Not only have we been forced to stop performing IRL (In Real Life), we’re also being forced to think hard about why we do what we do. What is valuable about live performance? Can we offer online content that has the same value, or should we even try? I think musicians are a resourceful bunch, and we’ll continue to find ways to reach people in meaningful ways, whether it’s through live-streams, porch concerts, drive-ins, or some other format that we haven’t thought of yet. It doesn’t look like we’ll be playing in big concert halls to thousands of people anytime soon, so the larger organizations will likely have a difficult time ahead of them, but there are a lot of brilliant and passionate people out there who care about music, care about their communities, and want to bring beauty into the world. Ultimately, I think we’ll be okay. Will it be common to make a comfortable middle-class income as an artist when this is over? It’s hard to say, but it was pretty darn difficult to do that before the pandemic, and we now have an opportunity to figure out some better practices and better business models.

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Let’s talk about how you’re doing. We’re all looking for coping mechanisms – what are yours? Emily: Is eating potato chips considered a coping mechanism? I go through a cycle of eating lots of them and I exercise a ton to feel good. For the most part, I’ve been doing what most other people seem to be doing: baking, cooking, and cleaning. Oh, I started learning to use Photoshop and have been getting a little too much joy out of altering some of my friends’ and family’s photos…

Along with chips …. this beautiful pizza is one of Emily’s coping mechanisms.

Rory: My first impulse was to launch into a new project and throw myself into it. I was booked to play Romeo and Juliet with the National Ballet this spring, and I think it was on the first morning of cancelled services that I woke up and said to Emily, “I think we should start doing live-stream concerts.” By the end of the next day, we had set up the Patreon page for Pocket Concerts Live. We spent the next eight weeks on a very steep learning curve–learning how to use new technology, promoting more concerts than ever before, and pushing for an international audience–which was a bit crazy. Now we’re taking a brief pause to plan ahead and improve the quality of our future concerts. I’ve signed up for a couple of courses at Ryerson University in entrepreneurship and copy editing, and I’m really enjoying immersing myself in new subjects. So I guess I would say that I cope by learning new skills. To be fair, I’ve also noticed that I’m eating more ice cream than usual.

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It’s hard to watch the news. Let’s focus on the positive … what positive thing(s) are you discovering about yourself during this time? Emily: After going through the initial phase of not having much desire to practice, I’m pleasantly surprised to find myself practicing several hours a day and really enjoying every part of it! To be completely frank, I probably haven’t felt this much joy, curiosity, and peace of mind during practicing since I was a student. In a strange way, I feel grateful for this opportunity to reconnect with my instrument, and I plan to enjoy it as long as it lasts! Also, I have solo recitals (online) coming up, so I’m gearing up for them. 

Rory: One thing I’ve discovered is that I’m actually okay with not playing all the time. Maybe some readers will be shocked or disappointed to hear it, but I’ve been pleasantly surprised with how comfortably I’ve adapted to a life where I’m not constantly preparing for the next big performance. Of course I miss playing, especially chamber music, but I don’t miss the stress of being constantly under the gun. I’m feeling a healthy sense of detachment from my identity as a violist right now, and thinking of myself in broader terms, recognizing that I have plenty to offer in other realms as well. 

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Have you found a way to “help with the cause”, no matter how insignificant it may seem to you? Emily: I recently started to design workout programs to do with some friends over Zoom. I make them as fun and social as possible (like asking each person to tell a joke during a wall-sit to pass the time), and under the current circumstances these workouts feel weirdly similar to playing chamber music or going to a concert with friends. I’d like to think a couple of rounds of HIIT (High Intensity Interval Training) goes a long way, especially if you’re with friends playing games while working out. If anyone is interested in joining, get in touch!

Rory: Emily’s workouts have been super fun (she’s incorporating toilet paper rolls this week!), so you should definitely consider joining us sometime. For my part, I’ve been writing blog articles encouraging artists to charge for their online content, so that we can all continue to make some money as performers. Knowing how precarious everyone’s financial situation is, we paid all of the musicians who were booked to perform with Pocket Concerts this spring on the date of their original booking. We treated our artists how we would like to be treated. We’ve also turned the Pocket Concerts social media platforms into hubs for discovering live-streams for other organizations, and we’re being as supportive as we can be of everyone who is putting great music out there. When I find an opportunity that might help my fellow musicians make some money, or something that will make their lives better, I share it with as many people as I can. If you want to spread the word about one of your performances or a resource for artists, hit me up!

These two hiked the Joshua Tree National Park in California!

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Supposing we get the news it’s all over, and the whole world has been vaccinated. Do you predict your life will return to the way it was, or different somehow? Emily: I often go for a run with an app that guides you through the run, and the “coach” often says, “you have to slow down to run faster.” I’m definitely not suggesting that we should all feel like we’re preparing to go all out with whatever projects and life goals we might have at the end of this, but in some ways, I’m thankful for the pause that was forced upon us. It’s allowed me to reflect on big questions like what my values are, why concerts need to exist and how, and outside of being a musician what am I? I have thought about these questions before the pandemic, but I feel I have a bit more time to process my thoughts and make plans for going forward while the world is moving at a slower pace. When it’s all over, I suppose some aspects of my life will go back to the way they were— performing, teaching, and presenting concerts—but I have a feeling I’ll be opening some new doors at the end of all of this… 

Rory: Emily’s answer is perfect. What she said.

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I LOVE how these two are adapting, and treating every situation as an opportunity to adapt and learn. With such positive vibes, these two music mover and shakers are bound to lift your spirits, but Rory wanted to mention that “if you’re feeling isolated or down, call someone and tell them how you’re feeling! Don’t be afraid to ask for help and support when you need it.”

Follow Pocket Concerts on Instagram @pocketconcerts and on Facebook @facebook.com/pocketconcertstoronto .

Cellist Emmanuelle Beaulieu-Bergeron performing “Bach at Bellwoods” at
Bellwoods Coffee and Gelato in February 2020

Categories : Music, Pandemic

Prevailing Files – personal trainer Kenyla Ly

May 26, 2020 | by Liz Parker
 · No Comments

While my expertise is in classical music and styling the performers, I’ve always been a huge fan of the “Lifestyle” section of any newspaper. What’s trending in food, fashion, and any aspect of relating to others? Well, right now, COVID19 is trending, and will continue to do so, for a while yet. In this series, I’m speaking to people who are figuring out ways to prevail during the pandemic.

If you follow me on social, you’ll know I reference #TheDom on a regular basis, which is how I refer to my personal trainer, Kenyla. To say she’s been a huge influence in my life is an understatement. She forces me to confront fears and discomfort every week in our sessions, currently done online. Born in France to Cambodian parents who fled the genocide, Kenyla earned her Masters in law, but found her purpose as a personal trainer which she studied when she came to Canada. I’m so grateful she did, because she changed my life in so many ways, teaching me proper technique for exercising, and listening when I’m nervous about the next torturous move. What I love most about her is her sense of purpose – she just wants her clients to be strong and live healthy lives. Apart from her dominatrix tendencies, she is VERY kind-hearted and thoughtful.

Tell us in three sentences or less what you do. As a personal trainer, I help my clients to reach their fitness goals to get stronger in their daily life, whether it’s to learn how to squat, stand up from a chair, properly deadlift to carry their kids without injuring their lower back, or doing pull ups to compete in a Spartan Race. I used to train my clients in the weight room at their gym or my gym, Cardio Go in downtown Toronto.

Ontario officially shut down on March 17, 2020. How was your business or career going before then? I decided to start my own personal training business September 2019 and has been able to grow my clientele since then, especially at the beginning of 2020 as people decided to take care of their health and fitness.

How has your business or career changed since March 17, 2020? Since the lockdown, everything changed: gyms had to close down and social distancing was implemented. Unfortunately, many of my clients lost their jobs which led them to review their priorities and as a consequence couldn’t train anymore. So my business decreased significantly but I was fortunate enough to have the support of a handful of loyal and amazing clients that were still able to keep working on their health. To get them stronger, I used to program many barbell, kettlebell, and dumbbell movements. To coach, I was used to using verbal, visual, but most importantly, tactile cues (physically moving my clients into the proper position, touching the muscles that I wanted them to focus on, to make a muscle-mind connection.) Now, I have to be creative and find way to keep working on their strength with limited equipment or none at all in their own house. I coach exclusively with verbal and visual cues – so I’m improving my English, all the time, ha! And you’d be surprised what household items can be used as equipment.

Such as …? Liquid laundry detergent makes a good weight, and it even has a handle. The edge of your sofa. A wheelie dolly – that’s 22 pounds. A broomstick, pots filled with books, socks on the slippery floor, and finally, your own body – make it fight gravity! For more ideas, you’ll have to watch me on Instagram.

What changes have your made to adapt to the “current normal”? This exceptional situation called for a lot of adaptations and flexibility. I found ways to train virtually 1 on 1 on Zoom, Hangout, FaceTime, and WhatsApp.

Let’s talk about how you’re doing. We’re all looking for coping mechanisms – what are yours? Despite being into fitness and eating clean, at the end of the day, I am French, and I can’t give up my pastries. I indulge in places like Nugateau on Queen Street, and Hadren Verrier on Dundas. Both make gorgeous pastries. It is a way for me to maintain my roots in France right here in Toronto!

With Nugateu pastries!

It’s hard to watch the news. Let’s focus on the positive … what positive thing(s) are you discovering about yourself during this time? This pandemic allowed me to re-evaluate my priorities and core values. I used to put my career first and always run everywhere to develop my business but as the lockdown was implemented, it forced me to take a step back, put a pause on everything. I realised how fortunate I was to be healthy and alive. It made me more appreciative of my closed ones; I used to “pass by” my partner as we were so locked in working long hours, but now we cherish our moments on a daily basis. Every day I take the time to FaceTime my grandparents who live in south of France, call my parents in Paris, I Google Hangout with my best friends from law school every weekend who are in Valencia, Martinique, Paris … It is teaching me to overcome some of my fears such as speaking live in English on different social media, or my fear of dogs (very irrational but I’m getting a puppy!)… I’m learning to cook, create videos … a lot of growth is coming out of this 😀

Have you found a way to “help with the cause”, no matter how insignificant it may seem to you? The only thing in my means is to help people to stay healthy and remain active. In order to keep motivating the world to move, I post weekly workouts that people can do: body weight, free weights, or household items and organize group workout Zoom meetings. What I enjoy the most is to check on my loved ones on a daily basis by a simple text or video call to make sure they are doing well.

Follow Kenyla on Facebook @Keny LA and on Instagram @ke.ny.la where she regularly posts “Technique Tuesdays” and “Fitness Fridays”.

#PrevailingFiles #TheDom #Covid19

The Dom wearing Ace Kouture!

Categories : Life, Pandemic, The Unmodelly Body

Prevailing Files: Jimmy Tony’s flavoured cocktail syrups

May 21, 2020 | by Liz Parker
 · No Comments

While my expertise is in classical music and styling the performers, I’ve always been a huge fan of the “Lifestyle” section of any newspaper. What’s trending in food, fashion, and any aspect of relating to others? Well, right now, COVID19 is trending, and will continue to do so, for a while yet. In this series, posted on a Thursday, I’m speaking to people who are figuring out ways to prevail during the pandemic.

I met Vanessa Azzoli (Vazz to me) a few years ago at an IndieFest event, where we both judged competing bands. The other guy who was judging made it clear via body language that he was NOT up for socializing. I wasn’t sure if the young woman sitting on the other side of me would be friendly .. she had a cool rocker chick vibe and I assumed she’d find me dull as a classical music princess. She turned out to be very chatty and funny and open to my world. We struck up a friendship and stayed in touch since, I’m happy to say.

Vazz is the foundress of Jimmy Tony’s Cocktail Co. She designed a variety of fun syrups for cockatils, and the pandemic isn’t stopping her.

Ontario officially shut down on March 17, 2020. How was your business or career going before then? January and February were flat. I was worried. I had been confirmed in a number of markets and shows and was working hard on stock to sell at the shows. Then, in the blink of an eye, everything was cancelled and I had a ton of stock in my hands.

How has your business or career changed since March 17, 2020? I can’t believe how amazing it’s been. I’m up 400% year over year. People are home, they’re curious, they’re wanting to try new things. And cocktails are really fun. If you put a little effort into them, you can get a really great outcome.

What changes have you made to adapt to the “current normal”? I’m offering free contactless porch drop-off in Toronto and the GTA for orders over $30. I find the human element goes a long way. A lot of people that are purchasing my products have never met me in person. So, I’ve gotten some great feedback with these weekly deliveries.

What predictions are you making about your line of work for the next few months? I think this is becoming the new normal. My dollar goes a lot farther by investing in digital advertising rather than markets. I can reach more people who would be interested in my product. I won’t stop markets completely – there’s a massive advantage to participating. But I’m going to mix it up more now.

Let’s talk about how you’re doing. We’re all looking for coping mechanisms – what are yours? Is it cliche to say that I’m playing with cocktails? I’m not getting annihilated every night by any means, but I’m certainly getting more creative with my syrups. A fantastic cocktail or two in the evening calms any anxiety and helps me stay sharp and imaginative.

It’s hard to watch the news. Let’s focus on the positive … what positive thing(s) are you discovering about yourself during this time? More time has really helped me focus on growth. Growth of myself, my company, my family. I’m listening more when people talk to me, I’m finding more ways to communicate with loved ones, and I’m embracing the time to do more that I always wanted to do.

What’s your prediction for businesses or careers in general going forward? I was actually talking about this with my partner over the long weekend. I am absolutely enamoured with businesses who are embracing change and adapting. We don’t know how long this is going to last, so we can either choose to dwell on the horrible or adapt and move forward. I see companies like Evans Drum Heads now making faceshields for frontline works, and that just blows my mind. A friend of mine was working on building his own pizzeria locally in Scarborough. He was approved to open his doors the week of March 16th – the week our country was officially locked down. The timing couldn’t have been worse. So, he embraced it and dove straight into an appointment-only takeout model from Thursday to Saturday weekly – and he’s sold out every single week. There’s a way to get through this, we just have to find it.

Supposing we get the news it’s all over, and the whole world has been vaccinated. Do you predict your life will return to the way it was, or different somehow? I think I’ve changed, so my business will too. I’ve learned that the world can change overnight, so we have to too.

What advice to give others going through a hard time right now? Never get complacent – if something isn’t working, try something new. You’ll be surprised how much change can work for you.

Follow Jimmy Tony’s on Facebook and Instagram @jimmytonyscocktailco and Twitter @jtcockatilco.

#reallyloveyourcocktail

Categories : Pandemic

It’s all about the pivot …

May 8, 2020 | by Liz Parker
 · No Comments

It’s May 8, 2020, and we’ve all been self-isolating since mid-March. Everyone is trying to figure out a new way to keep some income coming in, including me.

Everyone is pivoting. While of course we’re all stressed out, in an attempt to focus on the positive, it’s good to see businesses and individuals figure out a new way to stay afloat.

Businesses that weren’t social media savvy won’t let themselves be caught with their pants down again. They’ll get websites or update any that are neglected, get their Facebooks pages going, Instagram and Twitter accounts sorted, and learn to update on a daily basis to keep their customers in the loop on how to make non-contact purchases.

Restaurants of any kind will have take-out or ready-made grab-and-go options. Clothing chains will have a few standard pieces that won’t change for the foreseeable future, so you can just order them online, knowing they’ll fit. Makeup companies will do the same with their colour palettes.

I’m seeing musicians who didn’t build a social media following realizing that not all posts are frivolous or mindless and it is possible to make intelligent posts that aren’t all “me, me, me”. They are building their online fan base now. Musicians who are already active online are investing in high quality mics for at-home performances. Everyone has learned how to Zoom.

For me, I know I won’t be styling photo shoots anytime soon, or returning to working retail which I did during my 40’s, something I really loved – working the fitting room of Banana Republic and later on, Ann Taylor. It’s exhausting work, but I loved making a difference to people needing a wardrobe for various occasions, from a first date somewhere posh, to returning to work after a mat leave, a big job interview, or some other milestone.

I am pivoting by moving my students’ piano lessons online, and I got my teaching website up, pianoteacherliz.com – something I’d been meaning to do for a couple of years, and the pandemic forced me to get on it. If people need their wardrobes weeded out, I can do that online. When it’s okay to gather again, and if the client is still not comfortable having me wear a mask and style them up close, I will carry on choosing their wardrobe in advance online, which is something I did anyway. I needed to see them on camera, and see how their clothes looked on camera.

We’re all pivoting. How are you pivoting during this time? I’d love to hear your stories.

Liz

Categories : Life, Music, Pandemic, Photo shoots

Tags: pivoting

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